LØCI

LØCI // ENTERTAINMENT

Year

2024

Industry

Retail Fashion, streetwear, and sustainabilit

Services

Strategic Planning

,

Campaign Management

LØCI Shoes x Nicki Minaj
Overview

LØCI: 100,000+ Pre-Orders & Global Press for a Landmark Collab | Gold Domino

Maximise a major collaboration for global visibility — from announcement through range launch — while building lasting brand value for LØCI.

The Challenges

Brand Proposition

Embedded with LØCI's core design and content team on art direction and production. Directed a full mixed-media suite with photographers and producers across the global team: photo, video, short-form and product content, with and without talent.

LØCI X NICKI MINAJ SHOES
Our Approach

The Result

Global coverage in Billboard, HYPEBEAST and Yahoo. 100,000+ pre-orders on the new line. Product growing year on year, with 50,000+ followers gained across key social channels.

LØCI X NICKI MINAJ