Pulse of Gaia Festival
Pulse of Gaia Festival // MUSIC
Year
2025
Industry
Live Entertainment & Music Business
Services
Digital Strategy
,
Music Consulting
Live website
Overview
Pulse of Gaia: Launching a New Festival with Gorillaz & Thundercat | Gold Domino
ZAMNA wanted to grow beyond electronic — a new festival concept built around live bands and crossover acts. We were brought on to scale production, book artists and project-manage the rollout and promotion.
The Challenges
Plan and strategise
Identified artists that cross over with electronic audiences. Built a production plan for full live acts — complete backline, not just a DJ console — and a marketing strategy to launch a new boutique festival, starting in Spain.
Our Approach
The Result
Secured Gorillaz, Thundercat and Reinier Zonneveld. Delivered full visual production alongside the senior team. Drove digital marketing and partnerships to 15,000+ tickets sold, with five-star reviews in the Guardian and Time Out.
