MYO Plant Nutrition
MYO Plant Nutrition // LIFESTYLE
Year
2023
Industry
Wellness Brand
Services
Strategic Planning
,
Digital Strategy
Live website
Overview
MYO: Hemp Wellness Brand Launched into Boots & Selfridges | Gold Domino
Launch a new hemp-based wellness brand in an untested territory. Build a D2C engine from zero and grow presence through community forums, health creators and selected brand partnerships.
The Challenges
Plan & Strategise
Strategy first: brand values, positioning and principles locked before anything went to market. From there, a phased rollout — micro-creators for early social proof, then brand partnerships — while running distributor and retail conversations in parallel so the brand and the pipeline grew together.
Our Approach
The Result
Listed nationwide in Holland & Barrett, Boots, Asda and Selfridges. 50,000+ online orders. Two brand partnerships, athlete collaborations and 250,000+ impressions online.
