SmileTime
SmileTime // LIFESTYLE
Year
2022
Industry
E-commerce
Services
Brand Partnerships
,
Digital Strategy
Live website
Overview
SmileTime: From No Online Presence to Dragons' Den Investment | Gold Domino
SmileTime exploded overnight — a teeth-whitening brand born in lockdown with real demand but no online presence to support its positioning. We were brought in to build an audience, develop the CRM and raise their profile with retailers and distributors.
The Challenges
Plan & Strategise
Market and competitor research into a tight social plan. Content-led reviews and micro and macro creators for social proof, backed by press and media relations built to put the brand in front of retail buyers.
Our Approach
The Result
Award-winning product stocked nationwide in Boots, Selfridges and John Bell & Croyden. 15% YoY growth. 70,000+ followers, 2m impressions, and collaborations with Love Island, the BRIT Awards and GQ. Secured Dragons' Den investment from Steven Bartlett.
